Beats
In 2019, Beats was preparing to launch Powerbeats Pro and Solo Pro, but it faced a challenge. How do you train hundreds of thousands of retail employees on a product they can’t yet hold, headphones they can’t yet hear, or explain technology that is still in production?
Introducing Tempo: a highly dynamic, universal retail training platform that can scale to a global salesforce overnight. Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x.
D&AD: Graphite Pencil / Design Transformation / Operational Transformation / 2020D&AD: Wood Pencil / Digital Design / Service DigitisationFWA: App of the Day
Designed for Learning.
Beats came to us with a unique set of problems: How do you sell a product that’s still in development? How do you experience a product you can’t yet hold or even hear? Moreover, how do you do it at scale, make it personal, and reach an audience from sell-in to the sales floor. Tempo is a suite of digital tools crafted to educate users on Beats latest innovations.
Designed for learners of all types — meticulously rendered 3D models, motion graphics, and an immersive engaging narrative brought complex product features to life in an easy-to-understand format that simulated the experience of holding and using the products while they were still in development.
Tempo redefined the way Beats and Apple engages, connects, and educates audiences — it launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x — fundamentally changing how they bring new product initiatives to market — and we’re just getting started.