Jägermeister, Divine the Darke
Divine the Darke is an immersive AR Tarot experience on Snapchat that offers bar-goers a glimpse into what their futures might hold. Intricate illustrations invite the user to explore Jägermeister’s rich heritage. Snapcodes embedded in on-and-off premise collateral bridged the gap between digital and physical.
Digiday - Jägermeister turns to Snapchat for Halloween Push
Chief Marketer - Thousands Share Jägermeister’s Halloween Snapchat Game
Media Post - Jägermeister Taps Augmented Reality for Halloween
Mobile Marketer - Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
With astrology trending and the Tarot itself experiencing a renewed interest amongst our target, we decided to blend two of our target’s favorite things: Snapchat and the Tarot—translating the brand’s heritage into a custom Augmented Reality Tarot card experience. From a visit to the Herbologist’s ingredient-filled shop to a hunt for the brand’s iconic stag in the mysterious Darkë Woods, each lens functions as a Tarot card fortune, inspiring the possibilities of the night and suggesting a Jägermeister cocktail pairing to match.