ANA, By Design
I worked on the ANA business for three years. We were responsible for the introduction and repositioning of the brand in the US. The work we created included brand positioning, identity and communication work along with multiple campaigns and product development.
By Design.
Sometimes you are thrown a curve ball—like a surprise partnership with the LPGA. We created three stunning motion graphic spots for use on TV and across social to help reinforce and bolster ANA's new brand positioning: "By Design."
Takeoff Mode, By Design.
Research showed that takeoff is one of the most stressful times for anxious fliers. So, when restrictions on mobile devices during takeoff and landing were lifted, we saw an opportunity to extend the brand’s “By Design” platform even further by creating Takeoff Mode, a puzzle game that takes nervous fliers mind off of flying.
Flight Connections, By Design.
Today’s modern business traveler has LinkedIn connections all over the world, many of whom they’ve never met. We wanted to turn those online connections into in-person meetings.
Brand positioning for ANA’s North American business class traveler.
The ANA frequent business fliers product was was designed specifically for the tablet user. We were responsible for UI and Interaction design.
