McAllister

 

McAllister was a luxury eyewear brand under the Marchon umbrella of brands. We team created this brand from the ground up including positioning, communication strategies, identity, photography, the eCommerce site and brand videos. It was a beast but one of the most enjoyable projects I’ve ever worked on.

 

Know thy face.

We created a series of videos to help customers best understand how to match their face to the right frames. Yes, it’s an art form. But ultimately, it’s about how you feel in them.

 

Ecommerce Design and Content Development.

Credits.

 

Creative Lead and Brand Strategy, Dave Snyder

Principle Designer, Kiu Yi

Head Writer, Justin Earley

Lead Producer, Will Russel

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