Deep Archive
This archive isn’t exhaustive but certainly captures some of my favorite projects throughout the years—plenty of pixels pushed.
Clients/brands include: Mongoose, Kenneth Cole, Vision Streetwear, SoBe, Boa Technologies, Orbit, RMS Titanic, Gagosian, American Crew, FL2, Firstborn 2012
2011-2009
SoBe “Staring Contest with Kate Upton”
The experience featured rising supermodel Kate Upton starring in a digital staring contest. SoBe threw her a party centered around the contest and invited users to join in.
Users competed over webcam, using eye recognition technology developed in-house. We could tell when a user’s eyes looked down into the “No-No Zone." Any movement away from Kate’s eyes meant an instant loss.
The technology worked by detecting a user’s face about 30 times a second with computer vision algorithms. After face detection, it separated light and shadow, measuring the amount of shadow present in each eye. Calibration beforehand determined how aligned an eye was to the middle of the screen and tracked movement up and down to see where users were looking.
About 60% of users clicked to try the experience again and spent an average of 2:33 on the site. With 209,165 page views, SoBe fans rose to the challenge of staring down Kate in order to "Try Everything."
2009
2008
Boa Design Lab, B2B Digital Ordering Platform for Boa Parts.
American Crew, eCommerce
2007
